In a time when digital platforms dominate the landscape of advocacy, Ella Robertson, the
current Managing Director of One Young World, brings a critical perspective on the efficacy of modern activism. Addressing
an audience at a recent One Young World summit, Robertson emphasized the
importance of moving beyond mere online engagement to foster substantial social change.
Robertson discussed “slacktivism,” a term referring to the practice of expressing support
for a cause primarily through social media, often without any accompanying
action. “When you share a post on Instagram or retweet a hashtag, you might
feel a sense of accomplishment,” said Robertson. “But real change
requires tangible efforts, not just digital signals.”
The One Young World summit, which gathers young leaders from across the
globe, provided a platform for Robertson to urge attendees to engage in more
meaningful activism. “Imagine the impact if the time spent on social media
was redirected towards community service, policy advocacy, or grassroots
organizing,” she noted.
Robertson also highlighted the importance of inclusivity in activism. At One Young World, the
emphasis is on building coalitions across different demographics and
ideologies. “True progress happens when we engage with people who hold
differing viewpoints. Bridging divides is essential for sustainable
change,” she pointed out.
During the summit, Ella Robertson cautioned against the pitfalls of disruptive activism that aims to shock
rather than persuade. She cited examples where activists’ actions, such as
damaging public property, alienate potential allies. “While disruption has
its place, it must be executed thoughtfully and strategically,” she advised.
Ella Robertson’s insights at One Young World serve as a timely reminder that the path to
meaningful social change is complex and multifaceted. By urging a move away
from slacktivism and towards more inclusive, actionable efforts, Robertson
hopes to inspire a new generation of leaders to take concrete steps in their
advocacy. Read this article for additional information.
Find more information about Ella Roberton on https://www.amazon.co.uk/Ella-Robertson/e/B07ST265WY/ref=dp_byline_cont_pop_book_2