Anthony Geisler never imagined his journey from buying a single boxing gym would lead to policy discussions at the White House, but this week the fitness entrepreneur found himself at the center of America’s health transformation efforts.
The Sequel Brands CEO joined an exclusive group of health leaders for high-level discussions as federal officials grapple with alarming trends in American physical activity. New government research shows that over 70% of children aged 6-17 cannot meet basic daily movement guidelines, with teenage inactivity reaching 85%.
These numbers tell a story that resonates deeply with Geisler, who has spent decades building fitness communities across the country. His companies have delivered tens of millions of workouts to Americans, giving him firsthand insight into the barriers preventing people from staying active.
“The fitness community has waited a long time for this moment,” Geisler reflected on his White House invitation. “Physical movement isn’t optional anymore. It’s essential to the nation’s health.”
Geisler’s path to policy influence began in 2001 when he purchased LA Boxing, a small gym in Orange County. His vision for community-centered fitness helped him build that single location into a national franchise before founding Xponential Fitness, which became the world’s largest boutique wellness company.
His latest venture, Sequel Brands, operates four specialized concepts designed to address different aspects of human performance. From Pilates-based movement training to assisted stretching and light therapy, each brand targets specific wellness needs often overlooked by traditional gyms.
The entrepreneur’s White House discussions focused on practical solutions for reversing sedentary lifestyle trends. He emphasized successful models from communities known for exceptional longevity, where daily physical activity forms the cultural foundation rather than optional recreation.
“These stats are a serious wake-up call,” Geisler said regarding youth inactivity levels. “The fitness industry has a real role in making movement simple, accessible and part of everyday life.”
His advocacy extends beyond policy discussions into direct community impact through philanthropic initiatives supporting education, veterans, and families in need.
Geisler will continue his public platform at the Athletech Innovation Summit this June, where he plans to challenge industry leaders to think beyond traditional business models toward solutions that genuinely improve American health outcomes.