Fitness entrepreneur Anthony Geisler participated in high-level White House discussions yesterday focused on improving national health outcomes, marking a notable moment for industry representation in federal health policy conversations.
The Sequel Brands CEO joined health leaders, innovators and policymakers during the release of the Presidential Commission’s Make America Healthy Again (MAHA) Report. The comprehensive document addresses declining health trends across the United States, with particular emphasis on increasing physical activity among children.
“The fitness community has waited a long time for this moment,” Geisler said. “Physical movement isn’t optional anymore. It’s essential to the nation’s health.”
The MAHA report revealed concerning statistics about youth inactivity. More than 70% of children aged 6-17 fail to meet daily moderate-to-vigorous activity recommendations, with that figure rising to 85% among teenagers.
During his Washington D.C. visit, Geisler engaged with major journalists and podcasters, discussing the growing crisis of sedentary lifestyles. He emphasized how American children now spend less time outdoors than individuals in maximum-security facilities.
Recent months have seen Geisler advocate for greater physical movement visibility in public health policy. His discussions included conversations with Health and Human Services Secretary Robert F. Kennedy Jr., CMS Administrator Mehmet Oz, and Special Advisor Calley Means.
“These stats are a serious wake-up call,” Geisler noted regarding youth inactivity trends. “When kids and teens aren’t moving enough, we’re setting them up for serious health issues down the road.”
The invitation reflects growing recognition of fitness leadership as essential to shaping America’s health trajectory. For decades, medical, policy and academic institutions dominated such forums, with fitness entrepreneurs rarely included in federal health discussions.
Geisler’s participation comes as his company expands across key U.S. markets, positioning boutique fitness concepts within broader public health conversations.