There are only a small number of industries that can be considered to be as competitive as e-commerce in the market right now. Not only do online retailers compete with fellow retailers as well as brick and mortar, but also they have to compete generally with the internet. We are going into a situation where the period of attention of customers is growing shorter and shorter. Consumers would not tolerate a website that takes minutes to load; that patience is no longer there. Technology has now been integrated into all aspects of a business. Artificial Intelligence continues to demonstrate value in industries such as finance, healthcare and marketing, and its splash continues to dominate online commerce.
Artificial Intelligence contributes to the growth of e-commerce in a number of ways. Visual search is one of the means in which AL is impacting positively on e-commerce. Impulse control is now not a challenge to customers. There are already software platforms that operate in e-commerce, which enable the customers to upload an image of a product they want and obtain a similar item. This means that consumers do not undergo lots of hustle to obtain precisely what they want. After establishing the product they want, clients just need to take a picture and upload it for a match.
Artificial Intelligence has also promoted personalization in the e-commerce sector. Keeping track of the tastes and preferences of consumers has become very important as far as making future recommendations is concerned. Collaborative filtering has become a very critical tool as far as e-commerce platforms are concerned. Even though collaborative filtering is only limited to a single channel, the employment of AL has made it possible to expand filtering across numerous channels. This means the recommendations would become broad in nature, which translates to more sales.
Virtual personal shopper has been made possible with the incorporation of artificial intelligence. The traditional notion by retailers that customers either have time to shop or love the act of shopping is now outdated. Having personal shopper has been made possible, and this has been hugely appreciated by consumers. Brands are now striving to create a shopping experience that is as interactive as possible. They make recommendations to their clients based on the information that they acquire from artificial intelligence. Intelligence shopping helpers are fast in analyzing data regarding recommendations and provide customers with a personalized list of their preferences. Virtual personal shopper provides an easy and faster shopping experience to customers.