At the time of its advent, the 3% Movement on PRNewsWire was all about increasing the number of female Creative Directors based in the United States, hence the name. It is through strong-minded female leaders such as Lori Senecal that the movement has managed to achieve this goal. Statistics show that women are involved in over 55% of social media sharing and influence over 80% of the current consumer spending in the region. It therefore made no sense having only 3% of women in US Creative Director positions. In a bid to up these figures, the movement came up with an annual 2-day conference where renowned female leaders give inspirational talks on AdAge. The movement also participates in business blogging, MiniCons, super-bowl tweet-ups, and offering scholarships to able female students.
Having proven herself in leadership positions throughout the course of her career, Lori Senecal was named as one of the speakers at the 2016 3% annual conference that took place at the Hammerstein Ballroom. She graced the event alongside other key leaders in the creative industry namely; Carter Murray (FCB Worldwide CEO), Colleen DeCourcy (Wieden+Kennedy Global Chief C.O), and Carla Harris (Morgan Stanley Managing Director). Her marvelous work record in her role as the over Global Chief Executive Officer of CP+B was one of the key reasons for her call-up to the 3% movement on huffingtonpost.com. Prior to this,as of mid 2014, she worked as the MDC Partner Network CEO plus President. In 2009, she was the President, CEO, and a Partner at the Kirshenbaum Bond and Partners. As early as 2003, she worked at the McCann World-group where she held some of the top positions in leadership including Global Director of Content Integration, as well as, the Global Chief Innovation Officer. Lori has also worked with several renowned companies such as Xbox, Nabisco, Staples, Coca-Cola, Nestle, and Molson. Source: http://www.adweek.com/agencyspy/mdc-partners-hires-presidentceo-senecals-husband-as-global-president-of-brands/90518