In every business, the power of the crowds can bring either positive or adverse impact. Many customers in today’s world make their purchases subject to crowd-sourced reviews as well as personal recommendations. Since its inception in 2013, Fabletics is one such brand, which is hugely leveraging the power that comes with the crowds. The brand has experienced over 200% growth, and it enjoys more than $235 million in revenue in addition to over one million paying members. Shawn Gold the CMO of TechStyle Fashion, a parent firm of Fabletics attributed the success of the brand to its ability to embrace the crowd or the user reviews.
The Fabletics brand fostered such fast growth by taking advantage of the prominence of reviews in the journey of today’s client. Consumer reviews can have a direct impact on customer acquisition, client loyalty, as well as client retention for brands throughout all industries. The customer of today’s world literally lives a digital life, and as such online reviews have become a substantial factor in their purchasing decision-making process. Often, individuals research a business before making a purchase and go through the reviews to determine their next move thereby effectively crowdsourcing their purchase decision.
A BrightLocal research conducted recently found that about 84 percent of individuals have trust on online reviews the same as personal recommendations from individuals they know, a statistic that has risen every year the analysis has been done. Authentically genuine reviews tend to boost the reach of businesses. They are successful in driving improved search rankings, leading to capturing more clients and thus propagating more revenue something Kate Hudson’s Fabletics has managed to achieve.
In around 2013, there were no stylish reasonably priced and quality athleisure brands out there. However, since the inception of Fabletics, the brand has been a fashion-oriented athleisure brand. The athleisure brand that Fabletics is designed to be empowering and inclusive. In just about three and a half years, Kate Hudson and her adept team have managed to grow the young startup into a dazzling $250 million firm. Before Hudson brought Fabletics into play, the market was flooded with a sea of grey and black highly priced workout gear for women.
Kate Hudson and her team needed to change that. According to Fabletics’ president Gregg Throgmartin, Kate Hudson was a real representation of what they aspired Fabletics to be– she is approachable, has a very active lifestyle and does not take herself too seriously. Kate Hudson was substantially involved since day one with activities ranging from picking an effective social media strategy to reviewing budgets. Kate continues to be highly involved in the design process, and she works in close association with her team to make sure the styles stay fresh.
Fabletics for the time it has been in existence proved to be beyond business. It has portrayed itself as a brand that cares about the comfort as well as the satisfaction of its customers. This has been seen through its mission to keep up to date with nouveau fashion styles. Their winning of the athleisure brand can evidence the brand’s successes. Potential clients can look up for Fabletics reviews online for a better comprehension of their overall commitment to customer satisfaction. Fabletics also features a Lifestyle Quiz, where potential and interested customers take on some few direct questions to determine the best Fabletics gear for them.