How Don Ressler and Adam Goldenberg Are Shaking Up The Online Shopping Industry

There are many business partnerships that have shaped various industries. Steve Jobs is known for launching Apple which remains one of the most successful technology companies in Silicon Valley. While Steve Jobs legacy will probably always loom largest in Apple’s history he likely could not have launched or sustained Apple’s success without help from his collaborators. The twentieth century captain of industry Henry Ford was responsible for pioneering modern production practices and for putting the automobile on the map in the United States. While there are many deserved monuments to Henry Ford’s success it is doubtful that he could have reached the level of success that he reached and have created a company that has become an iconic brand without the help of his team. The examples of Steve Jobs and Henry Ford illustrate the importance of collaboration in the world of business.

While Henry Ford made his mark in the world of manufacturing and Steve Jobs made his mark in the world of consumer technology both men are testaments to the fact that partnerships are the glue that holds many businesses together and that lays the groundwork for massively successful companies. There is another pair of businessmen who have forged a partnership that is shaking up the industry that they work in. Tech entrepreneurs and executive Don Ressler and Adam Goldenberg have formed a business partnership that has enabled them to build a company that is spawning some of the fashion industry’s most innovative brands.

While some famous business partnerships were sparked in college dorm rooms their partnership was sparked in the workplace. Don Ressler and Adam Goldenberg were able to meet each other because they both happened to be employed by the same company. Both Don Ressler and Adam Goldenberg worked for a tech company that was known as Intermix Media. Both men were involved in the tech industry during the late 90s and early aughts and that involvement eventually led the both of them to Intermix Media. Both Don Ressler and Adam Goldenberg had experience building up digital properties and they would go on to leverage that experience as well as the time that they had both spent at Intermix.

The very first venture that Don Ressler and Adam Goldenberg decided to collaborate on was a company that was known as Intelligent Beauty. Intelligent Beauty was a business venture that was focused on ecommerce. Eventually Adam Goldenberg and Don Ressler would go on to launch the company that is known today as TechStyle. TechStyle is the home of e commerce fashion brands such as JustFab and Fabletics.