Honey Birdette Expands Operations in U.K. and U.S.

Honey Birdette, the Australian lingerie brand, launched a dedicated e-commerce site serving the United States market. In addition, Honey Birdette has announced plans to take its United Kingdom retail outlets from three stores to 40 by the end of 2018.

Honey Birdette was created by Brisbane entrepreneur Eloise Monaghan in 2006. The brand decided to launch the dedicated U.S. site after Honey Birdette experienced a 374 percent increase in its online sales from the United States in a 12-month time period.

The brand established the U.S. online website in order to enhance the overall customer experience for people in the United States. The dedicated U.S. website will allow for faster delivery, easier returns and a larger selection of products for the U.S. market. Deliver in the United States will be free on orders of $50 or more.

In addition to opening a significant number of new brick and mortar stores in the United Kingdom, Honey Birdette intends to open “real world” stores in the United States as well. Honey Birdette currently operates 55 brick and mortar stores in Australia.

The brand is also eyeing the Canadian marketplace. There has been an increase in sales from Canada as well. With the new U.S. website, Canadians will be able to benefit as well. The U.S. site will aid in speeding up delivery times to Canadian customers. It will also allow for reduced costs for shipping purchases to Canadian customers.

Honey Birdette is considered to be the first sensuality boutique in Australia. The brand markets a wide array of high-quality personal apparel for women.

Honey Birdette is committed to marketing the compelling designs when it comes to lingerie and other personal garments. The brand continually brings to the market new designs, made of high-quality materials. The brand is known for its dynamic design team.