In Australia, a large majority often reported to reach 70 percent have declared themselves in favor of marriage equality and equal marriage rights for all, despite this fact the national government has agreed to a postal vote on the subject. For the majority, the vote is not needed for the campaign in support of marriage equality taking an unusual turn with a flash mob organized by the Honey Birdette luxury lingerie brand making its way through the streets of Melbourne’s Central Business District.
Honey Birdette founder, Eloise Monaghan has always been keen to see her brand take positive steps towards building a fairer and more equal society with its support of not only the marriage equality campaign but the popular social media protest movement, “#freethenipple”. As with all great brands, the marketing experts at Honey Birdette are always looking to make their mark on the controversies and good causes affecting the world and pushing the boundaries of what the public sees as decent as they do so; a good example of the work of Honey Birdette is the impressive work done with a marketing billboard at the flagship Rundle Mall location drawing attention to both Honey Birdette and the “#freethenipple” campaign.
Eloise Monaghan believes it is the social duty of her brand to support the good causes affecting the majority of customers who feel marriage equality is a right for all. The Honey Birdette brand has now stepped firmly into the upper echelons of social justice and community activism with the creation of a flash mob designed to highlight the support the brand has for all members of the community who wish to exercise their wish to develop a fair system of marriage equality within Australia.