The marketing world is filled with all different types of gimmicks. There are people that are thrilled with the number of music streaming services that are out there today. It is evident, as what templeofthecave.com‘s article says, Desire Perez is among the best when it comes to promoting the streaming services that she is helping Jay-Z develop. People know Tidal. They know this company well.
It has become one of the most interesting companies of this time period, and that is largely because there is a certain amount of interest in the exclusive material. People want to be on the cutting edge of the world of music. They want to have access to all the hot content. This is what Desiree Perez is promising with Tidal. For additional interesting read, click on crunchbase.com.
There was a time when people where soaking up what the free music streaming services had to offer. As time progressed, it became much easier for people to access Tidal and sign up for the newest hits that were available here first.
Desiree Perez and Jay-Z have been developing this premium service as one that gives the artist a higher percentage of the royalties. That is what the artists want. This exclusive content is what the fans want. Desiree Perez was just trying to find a concept that would fit the needs of everyone that was involved. It was obvious that she was doing something that was different than what everyone else was doing. This is the thing that has made people compare Tidal to Spotify. When Prince had music removed from Spotify he gave Jay-Z access to stream it. This was a different level of control. It was something new and exciting. That is why people have become responsive to what Jay-Z and Desiree Perez are doing. It is the thing that has made Tidal successful thus far. Check more of Dez on tumblr.com