At the time of its advent, the 3% Movement on PRNewsWire was all about increasing the number of female Creative Directors based in the United States, hence the name. It is through strong-minded female leaders such as Lori Senecal that the movement has managed to achieve this goal. Statistics show that women are involved in over 55% of social media sharing and influence over 80% of the current consumer spending in the region. It therefore made no sense having only 3% of women in US Creative Director positions. In a bid to up these figures, the movement came up with an annual 2-day conference where renowned female leaders give inspirational talks on AdAge. The movement also participates in business blogging, MiniCons, super-bowl tweet-ups, and offering scholarships to able female students.
Having proven herself in leadership positions throughout the course of her career, Lori Senecal was named as one of the speakers at the 2016 3% annual conference that took place at the Hammerstein Ballroom. She graced the event alongside other key leaders in the creative industry namely; Carter Murray (FCB Worldwide CEO), Colleen DeCourcy (Wieden+Kennedy Global Chief C.O), and Carla Harris (Morgan Stanley Managing Director). Her marvelous work record in her role as the over Global Chief Executive Officer of CP+B was one of the key reasons for her call-up to the 3% movement on huffingtonpost.com. Prior to this,as of mid 2014, she worked as the MDC Partner Network CEO plus President. In 2009, she was the President, CEO, and a Partner at the Kirshenbaum Bond and Partners. As early as 2003, she worked at the McCann World-group where she held some of the top positions in leadership including Global Director of Content Integration, as well as, the Global Chief Innovation Officer. Lori has also worked with several renowned companies such as Xbox, Nabisco, Staples, Coca-Cola, Nestle, and Molson. Source: http://www.adweek.com/agencyspy/mdc-partners-hires-presidentceo-senecals-husband-as-global-president-of-brands/90518
The questions want to answer is who is Helane Morrison and what is the Securities and Exchange Commission? The Securities and Exchange Commission is a federal office building usually hosts over 4,000 employees consisting of accountants to general attorneys that regulate, manage, and oversee federal security laws, stocks and bond exchanges, and many other government tasks in the United States. So where does the name Helane Morrison come up when you mention this central structure. Although there is some missing information on how Mrs. Morrison gained employment at this state building, she started off as district administrator assistant in the year of 1999. Somehow Ms. Morrison made to all the way general attorney position. Though I wonder how a major in journalism and to studying law in the California as she was born and raised in New York though. Surely enough, she achieved a seat in SEC I believe with the Juris Doctor gave her the right data to pursue her career further and gave her the confidence that she did secure in herself to push the limits. From East Coast to West Coast, Mr. Morrison definitely had to travel with the elites of this nation to obtain the job. Not only did she review security laws over the giant state of California, she covered other states Nevada, Oregon, Idaho, Washington, and Montana. While employed here, Helane was appointed the position as U.S. regional director of the office as she became a spokesman representing issues of anything related to business, finances, or laws and regulations in the city of San Frisco. I am assuming the work she did as assistant under Richard Posner and Harry Blackmun gave her significant lead way to a lot of exposure when it came to the three above mention fields. Thus, giving her the experience and power she needed to extend on her knowledge in the law field in particular. While position at the Securities and Exchange Commission office, she took on well-known cases including violations brought on by the advisers and brokers during the market crash, insider trading, and the fraud cases by Mckesson HBOC and Nextcard that headlines newspapers and magazine big during her time in office. By the time her career ended at the SEC, she was highly recognized and respected for her works during her employment at the Securities Exchange and Commission and continues working with that same amount effort.