The very first Beneful commercial I watched began with a man asking his dog what type of wet dog food he wanted to eat. The view is from inside the refrigerator and you see the angle as if you were one of the packages of food. The man offers the dog a few different flavors. First he asked if he would like Beef Stew. The dog barks and the man goes into detail about how juicy and full of hearty meat and vegetables it is. Then you see the dog actually enjoying the Beneful dog food and the owner recieves a hug and dog kisses at the very end.
The second commercial begins with a dog bringing his favorite toy to his owner. The owner is incredibly happy to receive such a gift. The man is explaining to his dog that he is going to want to play with his toy more now that he is eating Beneful Playful dry dog food brand. The narrator describes how the food is made with all natural and real ingredients while the food is featured in the background. Near the end of the video the dog and owner are playing fetch together in and outside of the house.
About Beneful Dog Food: www.ispot.tv/ad/Alx6/purina-beneful-originals-becky-and-einstein