Juan “OG” Perez went out on the town for his 50th birthday over Presidents weekend. The Harlem raised businessman, and longtime friend and business partner to artist JZ, along with an entourage of local celebrities, painted the town green. Many in the news, and on social media, criticized the night as overly extravagant and indulgent. It was, actually, a tribute to their friendship and business philosophy.
Perez and JZ met in 1996. Since then, they have collaborated in many projects; they ran their own studios and opened the 40/40 club. The nightclub combined their love of music and sports. It became the hot spot for celebrities sports stars. Over the next eleven years, they opened new locations in five other cities. It was a partnership, which allowed them to share in the New York sports scene and culminated in the creation of Roc Nation Sports. Their agency combined sports and entertainment, it advocated for athletes and artists alike. As agents, JZ and Juan “OG” Perez helped to develop their client’s talents both on and off the field. They pride themselves in treating their clients the way they treated each other, like family. It was a winning combination. Roc Nations Sports was a great success.
So when it came, Juan “OG” Perez fiftieth birthday, it is hardly surprising that they celebrated it the way they lived life, and achieved success with music, nightclubs, good music, and sparing no expense. The group of birthday revelers closed several hotspots and spent over seventy thousand dollars buying champagne for everyone in the nightclub. As birthday bashes go, it was one for the record books.
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